A rare Sacramento advertising calendar issued for January 1906 by George Wissemann, Wine & Liquor Merchant, Importer and Wholesaler, Sacramento, California. Printed in color, the calendar features a portrait by Angelo Asti (1847–1903), the Italian-born painter whose idealized female subjects were widely reproduced on premium advertising calendars during the early twentieth century. Accompanied by gilt advertising lettering promoting California Favorite Old Bourbon in grades “A,” “AA,” and “AAA,” the calendar retains its original January 1906 calendar tab.

Issued one year after the preceding Wissemann calendar, this example reflects the continued use of published artwork and high-quality color lithography to promote Sacramento’s pre-Prohibition liquor trade. Believed to be among the only surviving examples, it preserves an important record of George Wissemann’s wholesale business and the city’s early advertising history.

Dimensions: Image: 28.75 × 16.25 in. Framed: 31.5 × 19.75 in.

Shipping: Free Sacramento pickup. Shipping via FedEx within the continental U.S. for $140 plus 1.5% insurance (unless waived in writing).

Not examined out of frame. Examination under ultraviolet light revealed no indication of restoration. Retains the original January 1906 calendar tab. A small puncture is present through the letter “R” in GEORGE at the upper margin, and the calendar exhibits a crease at the lower right corner. Presents well in an attractive period frame.