A rare Sacramento advertising calendar issued for January 1905 by George Wissemann, Importer and Wholesale Wine and Liquor Merchant, Sacramento, California. Printed in color by C. W. Girsch of New York, one of the era’s prominent publishers of advertising calendars, the calendar retains its original January 1905 calendar tab and promotes Wissemann’s proprietary Old Bourbon “A.A.” and “A.A.A.” whiskey brands.

German immigrant George Wissemann (1857–1909) arrived in Sacramento in 1880 and rose from bartender to become one of the city’s leading wholesale wine and liquor merchants. Operating from 1108–1110 Third Street, he built a successful enterprise supplying wines, spirits, and Pabst Beer throughout Northern California and Nevada. The Old Bourbon “A.A.” and “A.A.A.” labels advertised here appear to have been proprietary brands marketed through his wholesale house and are seldom encountered today. Believed to be among the only surviving examples, this calendar preserves an important record of one of Sacramento’s most prominent pre-Prohibition liquor merchants.

Dimensions: Image: 29.75 × 15.75 in. Framed: 32.75 × 18.75 in.

Shipping: Free Sacramento pickup. Shipping via FedEx within the continental U.S. for $140 plus 1.5% insurance (unless waived in writing).

Not examined out of frame. Examination under ultraviolet light revealed no indication of restoration. Retains the original January 1905 calendar tab and original metal hanging strip. The calendar exhibits expected edge wear and a few creases along the upper margin. Presents well in an attractive period frame.