A colorful lithographed beer tray advertising Wieland’s Extra Pale Lager, featuring a Native American woman in traditional dress holding a decorated leather strap against a light sky background. The ornate polychrome border is accented with Indian motifs and the slogan “A Western Product.” Marked lower edge “Copyright by Kaufmann & Strauss Co. N.Y.”
John Wieland (1829–1885), a German immigrant, founded his San Francisco brewery in 1855. By the 1870s, it was one of the largest on the West Coast, known for its lagers and distinctive Western-themed advertising. After his accidental death in 1885, the company continued under the Wieland’s Brewery Co. name until Prohibition.
Dimensions: 13 in. diameter.
Provenance: From the Al and Carol Cali Collection.
Pickup & Shipping: Free Sacramento pickup. Shipping via FedEx for $65 + 1.5% insurance (unless waived in writing).
Condition
Very bright with no indication of restoration under ultraviolet light. Possibly varnished or waxed. A few fine chips and scratches as expected for age.