Lot 102

Wieland’s Extra Pale Lager Beer Tray, ca. Early 20th Century

Estimate: $1,000 - $2,500

Bid Increments

Price Bid Increment
$0 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$20,000 $2,500
$50,000 $5,000
$100,000 $10,000
A colorful lithographed beer tray advertising Wieland’s Extra Pale Lager, featuring a Native American woman in traditional dress holding a decorated leather strap against a light sky background. The ornate polychrome border is accented with Indian motifs and the slogan “A Western Product.” Marked lower edge “Copyright by Kaufmann & Strauss Co. N.Y.” John Wieland (1829–1885), a German immigrant, founded his San Francisco brewery in 1855. By the 1870s, it was one of the largest on the West Coast, known for its lagers and distinctive Western-themed advertising. After his accidental death in 1885, the company continued under the Wieland’s Brewery Co. name until Prohibition. Dimensions: 13 in. diameter. Provenance: From the Al and Carol Cali Collection. Pickup & Shipping: Free Sacramento pickup. Shipping via FedEx for $65 + 1.5% insurance (unless waived in writing).

Condition

Very bright with no indication of restoration under ultraviolet light. Possibly varnished or waxed. A few fine chips and scratches as expected for age.

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