Lot 34

The Wells Fargo Girl Traveler’s Check Advertising Display, ca. 1910s

Estimate: $1,000 - $2,500

Bid Increments

Price Bid Increment
$0 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$20,000 $2,500
$50,000 $5,000
$100,000 $10,000
This framed Wells Fargo & Company advertising display features the “Wells Fargo Girl,” an elegant female traveler stylishly dressed in Edwardian-era fashion, promoting the firm’s Travelers Checks. The illustration is accompanied by a facsimile $10 Wells Fargo traveler’s check below the image, advertising the product as available at “Thousands of Wells Fargo Offices Here and Abroad,” including banks, steamship lines, and railroad offices. This rare piece highlights Wells Fargo’s early 20th-century marketing strategy toward independence and travel security, especially for women, during a time of increasing mobility. Sight: 16 1/2 x 10 1/2 in. Framed: 18 1/2 x 12 1/2 in. Pickup & Shipping: Free Sacramento pickup. Shipping via FedEx Ground within the continental U.S. for $65 plus 1.5% insurance.

Condition

Toning to the paper, with light soiling and small surface scuffs consistent with age. Frame shows mild wear, but the piece displays well overall.

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